Julie Schiller

SUMMARY: Award-winning, international UX Leader seeking User Experience leadership role in Singapore

• Two Masters of Science degrees in HCI and Engineering and 1st in Bachelor's degree

• Experience on cloud and mobile platforms in UI design and user research strategy

EXPERIENCE:

Google APAC: Singapore                                                                                                                 07/19 - present

» UX and product leadership for products serving emerging markets, focused on India, SE Asia, Japan, and SSA«

User Experience Leadership focused on Google Search growth markets, Japan and Sub-Saharan Africa 

• Launched Google Search’s LLM-powered SGE in Japan in Sept 2023, second ever market globally

• Led team foundational research and UX product ideation for Sub-Saharan Africa in partnership with country GM

• Developed product ideas and new features for Japan and other emerging markets from 0 -> 1

• Created flexible staffing models for UX, amplifying UX team and addressing core needs

UX Lead working on Google’s ambitious Next Billion Users initiative (nextbillion.google) 

• Led cross-functional team to study monetization in India, Indonesia, Nigeria, and Brazil

• Built Google’s first ever UX team in South Africa to accelerate Google’s $1B investment in the region

• Programmatically led a thriving UX culture for 350+ UXers across Australia, Singapore, Japan, India, and Korea. Increased team sentiment consistently over 3 years.

Google US: Mountain View CA                                                                                                              11/17 - 07/19

» UX and product leadership for products serving 3 billion users«

User Experience Lead focused on digital identity, account cybersecurity, and future of Google Accounts 

• Research leadership for 3 large programs through identifying, scoping, and managing 150 research projects. Led a team of 8 UXRs (full time and contractors).

• Conducted research on strategic initiatives and evangelized findings for product improvements.

• Built two successful iterative research programs for the product area: one for local research assistants and one for the next billion users in India and Indonesia.

  Facebook: Menlo Park CA                                                                                                                      11/14-11/17

» Senior UX leader conducting both qual and quant UX research«

User Experience Lead on 13-18 year olds user engagement: teens and groups redesign

• Defined research roadmap for understanding teen social media engagement for team of 4 UXRs. 

• Conducted and supervised studies using interviews, usability, surveys and logs analysis. 

• Hired multi-million dollars worth of vendor services, as well as completed 95 FTE interviews for cross-company roles

User Research Lead working on Advertiser Ads Outcomes + User Ads Transparency and Control

• Set research roadmap for targeting products and conducting about 20 studies yearly. Partner closely with Design, Product Management, Product Marketing, and Engineering to build world-class targeting interfaces. Mentor new or junior researchers, led team of 5 UXRs.

• Create research that addresses both behavior and perceptions through interviews, usability, surveys and data analytics. 

• Conduct local and international research with both top managed clients through to with small customers who advertise infrequently. Develop tools that support the industry and also protect consumers’ data.

Autodesk: San Francisco CA                                                                                                       6/10-11/14

» Research manager specializing in user experience research strategy «

Manager of User Research on company’s flagship cloud product and PaaS, Autodesk 360.

• Lead a UX research team of 4 to deliver deep, strategic insights for cloud-enabled web platform, web service, mobile, and desktop sync. 

• Create and lead customer panels, design and pre-release betas, as well as manage a variety of vendor services. 

• Delivering strong UX research teams who use quantitative and qualitative methods to answer user experience questions with actionable results. I particularly enjoy mentoring and creating communities of practice.

Principal User Research Designer working with software suites teams and emerging business technologies such as reality capture and 4D architectural design. (2 years)

• User testing and design optimization of AutoCAD (flagship product) start-up screens as part of exchange.autodesk.com to give Autodesk Suites a consistent interaction.

• Consult on research needs and run user research studies to teams such as Vault (data management), Homestyler (home design, lightweight web app), Navisworks (BIM data visualization) and other products and projects within Autodesk. 

• Assess qualitative and quantitative tools for use within Autodesk (such as Net Promoter).

Wells Fargo Commercial Banking: San Francisco CA                                                                           5/09 - 5/10

» UX research for major US bank focusing on contextual inquiry and remote usability «

Contractor via Aquent

User Experience Researcher for the Wholesale Customer Experience Team to translate user goals and needs into business strategy. 

• Qualitative Methods: Contextual inquiries conducted across the country to bring data into persona creation. Iterative remote usability testing on Global Payments application.

• Quantitative Methods: Led a data research initiative to provide visualizations of user data and statistical understanding of behavioral patterns.

The British Broadcasting Corporation: London UK                                                                  4/08 – 2/09

» Designed and researched UI with BBC Online. Specialized in web streaming media. «

Contractor via Aquent UK

Lead User Researcher for iPlayer www.bbc.co.uk/iplayer UK’s award-winning, top TV-on-demand site (24% market share) with the following tasks:

• Championed user centered design methodologies through quantitative analysis and qualitative UI reviews of interactive TV, web, and mobile UI. Assembled and managed multiple usability labs. 

• Winner of BBC’s Lifetime Achievement Award for Accessibility for creating a nationwide (UK) coalition and conducting a survey of Screen Reader users. 

Technologies & Platforms: Adobe Flash, Web (HTML, JavaScript), Games Platforms, Interactive TV

User Experience Consultant: London, UK 3/07 – 3/08

Designed & prototyped wireframes of next-generation branding site for Coca-Cola's public outreach: www.letsgettogether.co.uk Also worked as part of a boutique UX consultancy specialized in user centered product design, prototyping and evaluation of interactive products on web and mobile. 

Technologies & Platforms: web (HTML, JavaScript, AJAX), mobile phones & software(C++)

Ford Motor Company: Dearborn, MI 6/04 – 9/06

Supervisor of daily work and special builds through management of personnel, equipment, and lean part delivery. 

Ergonomic Engineer responsible for product design to increase user experience standards on future model products.  

• Lead on Super Duty (F-250+) and Econoline programs out to 2010. Resolved problems with visibility, color selection, reach and clearance. Contributed to major redesign that led to savings of $40/vehicle. Created and conducted surveys to determine legibility of displays. 

• Benchmarked competitive vehicle interfaces and products. 

EDUCATION:

University College London, England 9/06 – 9/07

M.Sc. in Human-Computer Interaction with Ergonomics

• Thesis: A Mathematical Model of Exploratory Search in Hierarchical Menus

• Schiller, J. and Cairns, P. 2008. There's always one!: modelling outlying user performance. In CHI '08 Extended Abstracts on Human Factors in Computing Systems (Florence, Italy, April 05 - 10, 2008). CHI '08. ACM, New York, NY, 3513-3518. 

University of Michigan, MI 6/05 – 12/10

M.S. in Industrial and Manufacturing Systems Engineering: Ergonomics 

Michigan State University, MI 8/00 – 5/04 

B.S. in Engineering Arts, Psychology 

4.0 GPA, 1st in Class

BOARD MEMBERSHIP

(2020 - present) National University of Singapore (NUS), Dept of Communications and New Media (CNM) Industry Advisory Board Member

TECHNICAL MEMBERSHIPS

(2008- present) ACM Senior Member

The Association for Computing Machinery (ACM) Senior Member program, initiated in 2006, includes members with at least 10 years of professional experience who have demonstrated performance through technical leadership, and technical or professional contributions. As one of ACM’s prestigious Advanced Member Grades, ACM Senior Member status recognizes the top 25% of ACM Professional Members for their demonstrated excellence in the computing field.

SPEAKING ENGAGEMENTS:

» International and popular speaker on UX methods, culture and APAC thought leadership. «

Founder and main presenter of UX Evenings @ Google series. This is Google Design’s main stage for promoting thought leadership in APAC. With this program, my team and I have created 7 global UX events, featured by Google and Singapore Design Week. 

• * Defining UX Roles - 17k views

• * How UX Teams are Structured - 18k views

• * UX & Inclusion - 4.5k views

• * Career Development - 19k views

• * User Interfaces of Tomorrow - 11k views

• *  Design Systems - 14k views

• UX Australia 2022 - Scaling UX Culture

IXDC 2021 - Strategic UX Growth: Healthy Expansion for your UX Team / 战略性用户体验增长：如何让用户体验团队健康扩展 (5,826 viewers)

UX+ 2020 - 5 simple ways to grow your user base, 600 views

Page, X., Wisniewski, P., Knijnenburg, B., Schiller, J. (2019). Designing for Social Technologies: Responsible Privacy Design. User Experience Magazine, 19(3). Retrieved from https://uxpamagazine.org/designing-for-social-technologies-responsible-privacy-design/

UserTesting Webinar: Google: UX maturity, measurement, and business impact

Repeated invited speaker to US conference UXPA 2019, UXPA 2018, UXPA 2016 

* Privacy Panel with academic and industry experts

* Leading International UX teams panel

* Strengths Based UX Careers

ESOMAR Paris “A funny thing happened on the way to our insights”

PUBLICATIONS:

» Rigorous academic, peer reviewed content, as well as thought leadership pieces in international UX forums. «

1. J Schiller, M Mukhtar (2020) Trusted Tester Panels in Emerging Markets. 6th International ACM In-Cooperation HCI and UX Conference, 34-36

2. Page, X., Wisniewski, P., Knijnenburg, B., Schiller, J. (2019). Designing for Social Technologies: Responsible Privacy Design. User Experience Magazine, 19(3).

3. S Wu, J Wieland, O Farivar, J Schiller (2017) Automatic alt-text: Computer-generated image descriptions for blind users on a social network service. Proceedings of the 2017 ACM conference on computer supported cooperative work and social computing

4. J Schiller, E De Guzman (2013) Desirability Methods for Evaluating Visual Design. HCI International 2013-Posters’ Extended Abstracts: International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings 

5. ES De Guzman, J Schiller (2011) How does this look? Desirability methods for evaluating visual design. HCI International 2011–Posters’ Extended Abstracts: International Conference. HCI International 2011

6. J Schiller, P Cairns (2008) There's always one! Modelling outlying user performance. CHI'08 Extended Abstracts on Human Factors in Computing Systems, 3513-3518

7. J Schiller, A Joy (2007) Electronic method and system for monitoring distribution facilities. US Patent App. 11/276,567

8. J Schiller, A Joy (2007). Electronic method and system for monitoring destination ramp systems. US Patent App. 11/275,117

   TECHNICAL SKILLS:

User Experience Skills

• UX Product Strategy, especially in emerging markets (India, Indonesia, Thailand, Nigeria, South Africa, Brazil)

• UX Leadership and Team Building

• Software: Userzoom, Usertesting.com, Camtasia/ Morae, Optimal Workshop tools (Optimal Sort, Treejack, etc)

• GSuite, Figma, Keynote, Microsoft Visio and Illustrator 

• Designed and prototyped the user interface to optimize networks (US Patent# 20070208580)

Research Skills

• Basic SQL for analytics

• 6 Sigma Green Belt Verified (statistical methodology)

• Minitab statistical software, SPSS

• Publish research techniques articles at CHI, ESOMAR and HCI International

Ergonomics Skills

• IC/IDO Virtual Reality Simulator, RAMSIS

• Unigraphics, Auto-CAD 2000, IDEAS, Vis-Mockup

LANGUAGES:

English - Native speaker

Spanish - Advanced, scored 5/5 on Spanish AP exam

Hungarian - Intermediate, 12 years conversational experience

Hebrew - Intermediate, 20 years reading and writing experience

Chinese Mandarin - Beginner, 3 years with private tutor