Over my 15+ years in UX, I've worked on several consumer facing projects for large clients' websites such as Coca-Cola, LG, and the BBC. There's two projects I'm most proud of: Facebook Ads Preferences and BBC iPlayer.

Facebook Ad Preferences, https://www.facebook.com/ads/about/

What does Facebook know about you? What does it use in order to surface ads to you? As VP of Ads, Boz, describes 

"First, we’re expanding the tools we give people to control their advertising experience. Second, we’re providing an update on our approach to ad blocking on Facebook."

But how did we know what controls people desired? What structure should the update take? This initiative was led by UX Research (me), Content Strategy, and UX Design. We conducted 3 rounds of research; two in the US and one in three European countries. We created two ways of interacting: (1) a control panel [go to facebook.com > Settings > Ads > Ads based on my preferences ] and (2) an informational site to learn more about how ads work, https://www.facebook.com/ads/about/. 

BBC iplayer, http://www.bbc.co.uk/iplayer

Back in 2008, few people watched TV online; the British Broadcasting Company's Future Media & Technology team sought to change that. Its brought TV on-demand mainstream, well before Hulu and other services existed. I'm honored to have researched for web, tv set-top-box, and mobile on this innovative platform as a usability and accessibility researcher. I got to do ethnographic research with the elderly in Scotland about the role of media in their lives, iterative usability on a rapidly releasing product, and even run guerrilla sessions at the British Museum.

Wells Fargo

I worked as the Senior User Experience Researcher for the Wholesale Customer Experience Team to translate user goals and needs into business strategy.

·       Qualitative Methods: Contextual inquiries conducted across the country to bring data into persona creation. Iterative remote usability testing on fGlobal Payments application.

·       Quantitative Methods: Led a data research initiative to provide visualizations of user data and statistical understanding of behavioral patterns.

Autodesk

Autodesk is the premier CAD tool and the leader in visualization and drawing for many industries. When I joined in 2010 they were still shipping software in a box to customers. They knew they needed to pivot to the cloud but weren't sure how to do this. I worked as a Principal User Researcher on a variety of tools such as

• Autodesk Homestyler, https://www.homestyler.com/
• Their publication, Imagine | Design | Create, 
• Autodesk 360, https://a360.autodesk.com/

Facebook Ads

Facebook has more than 4 Million advertisers in 2006 (news article) and these are companies both large and small. I worked on Ad Targeting and Ad Delivery as a lead User Researcher to help companies connect to their audiences on Facebook. I was part of several large redesigns in targeting, such as the updates to Detailed Targeting and Lookalikes. I've led research trips to London, as well as Asia, for teams of 10-15 with top-revenue clients. During these trips, I've met with small-medium businesses, large corporations, and agencies where I've written and led moderation; as well as recruited 2-3 independent tracks for intimate participation of the team (engineers, designers, product managers, and program marketing managers).

Hardware & Manufacturing

In 2004-2006 I worked at Ford Motor Company as a Human Factors engineer in both the Design Studio and the Manufacturing plant. My focus was on heavy duty trucks (F-250 and above) and V8 (4.6L and 5.4L) engines.

Ford trucks are the heart of the brand for the company. Redesigns are big money and take 7-10 years to develop due to tooling and manufacturing investments. Heavy-duty trucks are not my background (I’m more of a Mustang girl) but I hiked up my skirt and jumped into the prototype vehicles.

Automotive industry

I worked on the redesign of the Heavy Duty Trucks (F250+ and Econoline-> E-series) in the design studio, with clay models, mood boards, and in the HF lab with models and bucks. 

I also conducted CAD studies for measurement of ergonomic details. My main role was to represent Human Factors in all product reviews and signed off on designs for NHSTA review.

human factors design

At Ford I studied lean manufacturing and Six Sigma (green belt certified). Also I worked on vehicles in concepting phase, development phase and in material selection.

In development my main areas of work were Seats, Door trim, seat switch travel hand clearance, Mirror Switch, located within reach zone, Window crank and speaker blockage, and the Instrument Cluster 

Romeo Engine Plant

At Ford's Romeo Engine plant in Romeo, MI; I worked as a human factors engineer during vehicle development (Design for Manufacturability) and as a material handling supervisor. My team of 20+ forklift drivers worked to supply the 4.6L and 5.4L manufacturing lines.